Our Experience
Aton needed a new product website for eye care professionals and patients that incorporated their new product artwork.
GenR created a YouTube page for Lacrisert® that was able to leverage existing assets, including patient testimonials and product videos.
online initiatives
Boston Heart Diagnostics Website
Client: Boston Heart Diagnostics
Boston Heart Diagnostics needed a new corporate website that showcased their new company branding and logo.
live activities/
meeting enhancements
Masters in Rheumatology
Conference Capture
Client: Medical Education Resources
GenR recorded didactic presentations and panel discussions by top rheumatology specialists and created an interactive CD-ROM for distribution. The interactive program included an online posttest/
evaluation with instant certificate
generation.
digital programs
HSDD Medscape Program
Client: Albert Einstein College
of Medicine
GenR developed an interactive CME program utilizing slides, videos, and audience response. GenR shot the videos with actors playing patients and the faculty playing PCPs and OB/GYNs. The video cases were used as part of the web program as well as during a live satellite symposium at AAFP.
thought leader engagement
E-advisory Board
Client: Various
GenR created an E-advisory Board program to replace traditional live meetings. The
E-advisory Board is usually 25-50% of the total price of a live advisory board.
sales programs
Drive-Time CD
Client: Novartis
GenR developed a way to educate the sales force after the POA meeting. Four sales specialists and a voice-over talent were recorded to illustrate various interactions that might occur on a sales visit, including sample details and objection handling.
