Aton needed a new product website for eye care professionals and patients that incorporated their new product artwork.
Lacrisert YouTube Channel
GenR created a YouTube page for Lacrisert® that was able to leverage existing assets, including patient testimonials and product videos.
Boston Heart Diagnostics Website
Client: Boston Heart Diagnostics
Boston Heart Diagnostics needed a new corporate website that showcased their new company branding and logo.
Masters in Rheumatology
Client: Medical Education Resources
GenR recorded didactic presentations and panel discussions by top rheumatology specialists and created an interactive CD-ROM for distribution. The interactive program included an online posttest/
evaluation with instant certificate
HSDD Medscape Program
Client: Albert Einstein College
GenR developed an interactive CME program utilizing slides, videos, and audience response. GenR shot the videos with actors playing patients and the faculty playing PCPs and OB/GYNs. The video cases were used as part of the web program as well as during a live satellite symposium at AAFP.
GenR created an E-advisory Board program to replace traditional live meetings. The
E-advisory Board is usually 25-50% of the total price of a live advisory board.
GenR developed a way to educate the sales force after the POA meeting. Four sales specialists and a voice-over talent were recorded to illustrate various interactions that might occur on a sales visit, including sample details and objection handling.