Who We Are

In computer programming language, the GenR command directs the program to generate something, such as a list of variables. When linked with other functions, the GenR command will create new variables from old ones, transforming the original values into something new.

To us, GenR means taking existing materials and transforming them into novel and interactive experiences through the use of digital media. GenR reconstitutes the written word and printed piece into engaging new media available on the Internet, CD-ROMs, DVDs, and mobile devices.